Foster’s initiated the Enjoy Responsibly logo and message, which appears on an ever-increasing number of Foster’s products and packaging. We also support this message through targeted Enjoy Responsibly advertising and other responsible drinking initiatives.
What is Responsible Enjoyment of Alcohol?
At Foster’s, we define responsible drinking as drinking which is legal, informed and considered.
Legal means within the law. This includes being of legal drinking age (18+), and abiding by any other applicable laws, for example having a blood alcohol content below the relevant limit when driving.
Informed means informing yourself of the effects that alcohol consumption may have on you individually. This includes understanding the National Health & Medical Research Council's (NHMRC) 2009 Australian Alcohol Guidelines to Reduce Health Risks from drinking Alcohol, and what constitutes a standard drink. It also means noting the information provided on the labels of the drinks you consume and monitoring your alcohol intake.
Considered means asking yourself, “Is this really the right time for me to drink alcohol?” So ‘considered drinking’ requires thinking carefully about the appropriateness of drinking. This is subjective, but could include taking account of your personal circumstances, obligations and commitments as well as the rights and feelings of others. Responsible enjoyment of alcohol is about an individual balancing the enjoyment and benefits of drinking alcohol with the potential risks and harm that may arise from it – especially when it is misused.
How does Foster’s help to make Enjoy Responsibly a reality?
Foster’s is committed to ensuring that responsible enjoyment of alcohol is a practice and not just a slogan. To this end we undertake a range of activities, including:
